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Local Governments around the world increasingly need to drive channel shift and create digital-first solutions for their residents.
National initiatives, the pressures of urbanisation, shrinking budgets and changing citizen expectations are forcing government bodies of all shapes and sizes to reimagine the way that their users will access information and services now and into the future.
These challenges, coupled with internal difficulties around skills and experience makes the process difficult, but it's essential for local authorities to create wide-scale, sustained channel shift if they are to be able to deliver the critical services which we all rely on into the 21st Century.
Topics covered inside this Ebook?
- Channel shift at the national level: a blueprint for success?
- Local government difficulties
- How to drive change
- The early bird catches the worm
